One hour delivery within Central London. Rent Now

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About Us

OUR BRAND

Officially launched in July 2016, as an invitation only service, Front Row now seeks to empower a wider base of fashion forward clientele. Our aim is to provide a lifestyle service that eliminates the age - old question “Will I ever wear this again?” With Front Row, you don't have to. Front Row's online platform enables you to keep up to date with the hottest designers and trends of the moment, whilst eliminating the need to purchase. Working as a full lifestyle service, Front Row has stylists on hand to help you create the perfect outfit for any occasion. Whether you're looking for that show-stopping atelier gown or a holiday capsule wardrobe, find your perfect plus one with Front Row.

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1.
RENT FOR ANY OCCASION

We have hundreds of styles, rent clothing and accessories from international designers, straight from the latest runways. Featuring up-and-comers and established favourites including Chanel, Fendi, Jenny Packham, Roland Mouret.

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2.
VOTE TODAY, WEAR TOMORROW

Front Row's unique voting system allows you, the customer to vote for your favourite items, upon which our buying is based. If you are looking for something specific, simply upload a photo and get ready to see it, love it,rent it.

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3.
DELIVERY & RETURNS

Rental periods are typically five days. However if you would like to tailor this, please email us and we will be happy to help. If an item does not fit as expected or you would like to return an item, simply contact us within four hours of receiving your order and we will send a replacement item for free. All garment tags must remain in tact, otherwise we may charge you the full rental fee, we do not accept returns on bags or accessories. All items are hand couriered, we offer same day delivery if you order before 1pm. Currently we are only offering rentals in London, but hope to expand this soon. We handle the dry cleaning, so please do not attempt to clean the items yourself. We offer optional insurance for minor damages, this is recommended.

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