Our Story
Founded in London by Shika Bodani, Front Row redefines modern luxury through access and experience. As the first destination for luxury on loan in the UK, we've built a global community of women who dress with confidence and intention.
Our curated platform connects renters and lenders to the most sought-after pieces from the world's leading designers - extending the life of every garment and making luxury more effortless, expressive, and sustainable. Having debuted within Fenwick Bond Street, Front Row now enters its next chapter in Dubai, opening access to a wider base of fashion-forward clientele.
Our mission is to offer a lifestyle service that answers the age-old question, "Will I ever wear this again?" With Front Row, you don't have to. Join us as we help you shape the narrative of luxury – where access meets modern elegance.
FOR RENTERS
STEP ONE
Browse our Selection
Explore our curated edit and select the pieces you love. Submit a rental request for your dates, and our concierge will confirm availability within 24 hours. Same-day rentals will be introduced in Dubai soon.
STEP TWO
Receive Your Look
Once approved and payment is completed, your selection will be prepared and dispatched. Visit our showroom for fittings or opt for delivery right to your door.
STEP THREE
Wear & Return
Enjoy your event in confidence. Simply return the item after your rental period ends - we'll handle the dry cleaning and care.
FOR LENDERS
STEP ONE
List Your Pieces
Share your designer wardrobe with our community. Upload photos and details of pieces you'd like to loan out - it only takes a few minutes.
STEP TWO
Accept Requests
Review rental requests from verified renters. You have full control over who borrows your pieces and when.
STEP THREE
Earn & Enjoy
Make money from items sitting in your wardrobe. Your pieces are professionally cared for, insured, and returned to you in pristine condition.
