Front Row is a luxury-on-loan service providing access to statement pieces straight from the runway from the world’s most coveted designers. Not only do we offer statement gowns and dresses, we also offer designer ski wear and luxury accessories. We also have an exclusive international collection featuring clothing and accessories from designers such as Sabyasachi, Manish Malhotra & Faraz Manan.

We aim to provide a lifestyle service that caters to all your needs, we have a group of experienced stylists that can assist with personal styling, luxury sourcing and wardrobe detox’s.

We have hundreds of styles available to rent online.

1. Browse through our website and filter by size, occasion, event date and price.

2. Reserve items up to three months in advance, rental periods are typically five days, however you can contact us for longer or shorter rentals. Please get in touch with our team for any last-minute rental requests.

3. All items are delivered ready to wear, your order will arrive on day one of your reservation, you will keep it for the following two days and return on the fourth day.

4. Simply attach your pre-paid returns label to your package and our team will get in touch with the return instructions.

We offer 3 day and 5 day rental periods online, 3 days is our minimum however you can contact our team at info@frontrow.uk.com for longer rental periods.

No unfortunately not, we recommend ordering the item online and trying it in the comfort of your home.

Yes, please email us on info@frontrow.uk.com for tailored rental periods.

We use a specialist dry cleaner who understands the care required in cleaning our garments. No matter how delicate or embellished, you can be certain that the items you receive have been cleaned for your wear.

Currently we only ship to the UK, we are hoping to expand our services soon.

The Terms & Conditions you agree upon when placing an order state that you will be the only person wearing the item during the rental period. If someone else wears the item during your rental period, please note that you will be held liable if any damage occurs to the item.

We want to ensure you love your item, there are a few ways to avoid this problem:

Before you place an order:

Please email us to book a private fitting at our Central London suite.

After receiving your order:

If your item doesn’t fit, please email us on info@frontrow.uk.com within 4 hours of receiving your item, we will refund the rental fee and arrange a collection or alternatively we can arrange to send another style or size in time for your event – don’t worry we won’t charge you any delivery costs. All garment tags must remain in tact, otherwise we may charge you the full rental fee. We don’t offer any refunds on accessories and handbags.

You can cancel an order right until the point of dispatch. Please email us on info@frontrow.uk.com to change or cancel an order, we offer free cancellation up to 48 hours before your rental start date.

We will make sure your item is steamed and wrinkle-free when we send it out to you, however we can’t control any wrinkling that results from the shipping-process so the item may need to be steamed when it arrives.

Please leave the dry cleaning to us, we use a specialist dry cleaner who understands the care required in cleaning our garments. No matter how delicate or embellished, you can be certain that the items you receive have been cleaned for your wear.

We understand that some items may not fit perfectly; therefore we allow minor alterations where possible for our international collection pieces. Please do not attempt to alter any of the items yourself, if you would like to enquire about an alteration after receiving your item, please email us on info@frontrow.uk.com and we will book in a private fitting with our in-house tailor at our Mayfair showroom, please note alterations may be charged for.

We highly recommend taking out the optional insurance fee to cover against any minor stains and damages. However, significant damage and theft aren’t covered by our insurance policy. Damaged items are assessed on a case by case basis depending on the level of damage, the difficulty of repair and whether the item can be replaced. If the item is damaged beyond repair, we will charge you for the estimated market value of the item as determined by our team.

Please contact our customer services team on info@frontrow.uk.com to inform us of any damage concerns.

Our delivery fee is a flat rate of £10.00, we work with UPS who provide a next day delivery service. Our team will be in touch with the tracking information the day your items are dispatched. We will send a pre-paid returns label at no added cost. Please email us for same day or next day rentals on info@frontrow.uk.com.

Simply package up your item and attach your pre-paid returns label to the outside of your package. You can either call UPS on 0345 787 7877 to arrange a free collection or drop off your package at a local UPS store on your return day. You can find your local UPS drop-off point here.

You will be charged a £40 late fee for each day after your rental period ends.

If you can’t return your item on time please email us at info@frontrow.uk.com.

Please do not try to clean the item yourself, simply email us on info@frontrow.uk.com and we can help you. You may be charged for the cleaning costs, we highly recommend the optional insurance to avoid being charged.

Please email us on info@frontrow.uk.com the same day you received your item and return your item using the prepaid returns label the next day, all garment tags must remain in tact, otherwise we may charge you the full rental fee. We don’t offer any refunds on accessories and handbags.

Please email us on info@frontrow.uk.com immediately, we may charge you for the full cost of replacement.

The rental price is between 10% – 15% of the retail price, we charge a flat rate of £10 for delivery and also offer an optional £15 damage protection against any minor damages such as small stains, tears and issues with the zip.

We accept most payment methods on our website.

No, we do not require a deposit. If it is your first time renting with us, we will need you to kindly verify your offline ID with our partner Passbase – this is to ensure we create a trusted and safe Front Row community for our lenders and renters. 

We aim to provide a bespoke, luxury service. If you are looking for something specific, please upload a photo on our website or contact us at info@frontrow.uk.com. We will do our best to accommodate and will email you when the item becomes available.

We allow clients to rent out their designer items on Front Row’s established platform. You can find out more information on becoming a lender here where you can sign up and start listing your items, or you can contact our team via whatsapp on 0776021113.